Free tools
Engagement rate calculator (Instagram, TikTok, YouTube)
Enter your follower count and the total likes, comments, shares and saves of the posts you want to evaluate. The rate is the average engagement per post divided by followers.
The tool runs entirely in your browser; nothing you enter is sent to a server.
How many posts do the totals below cover?
Optional
Optional
Engagement rate
Enter your followers and at least one engagement value to calculate.
Roughly: below 1% is low, 1–3% average, 3–6% good and above 6% very high. Smaller accounts naturally have higher rates.
How to use it
Enter your account's current follower count.
Enter how many posts you're evaluating, e.g. your last 10 posts.
Enter the total likes, comments, shares and saves of those posts; leave unknown ones empty.
Read the result: (likes + comments + shares + saves) ÷ posts ÷ followers × 100.
Good to know
Why per follower?
The per-follower rate shows how much of your audience engages with your posts, and it's the figure brands look at most.
Smaller accounts have higher rates
The rate usually drops as followers grow. Compare yourself with accounts of a similar size in the same niche.
Rate by reach
Instagram and TikTok insights also show reach. The rate by reach tells you how many of those who saw the post engaged; don't mix up the two.
Automatic in your media kit
OrqLabs Creator keeps the engagement rate in your media kit up to date from your connected accounts.
Frequently asked questions
What's a good engagement rate?
It depends on the niche and account size. As a rule of thumb 1–3% is average and above 3% is good; smaller accounts tend to have higher rates.
Is the calculation sent to a server?
No. This tool runs entirely in your browser; the numbers you enter aren't sent anywhere.
Why aren't views included?
The formula measures engagement per follower. Video views are a separate metric; read the rate by reach or views in the platform's own insights.
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