Free tools
Social media character counter and platform limits
Paste your copy and the tool shows characters and hashtags against the limit of each platform and marks the part visible before "see more". The limits are the platform rules the OrqLabs Content Creator follows when it drafts posts.
The tool runs entirely in your browser; nothing you enter is sent to a server.
0 characters · 0 words · 0 lines · 0 hashtags
X (Twitter)
280 left
0 / 280
0 / 3 hashtags
X weighted count (link = 23)
LinkedIn
3,000 left
0 / 3,000
0 / 5 hashtags
First 210 characters show before "see more"
Facebook
63,206 left
0 / 63,206
0 / 5 hashtags
Instagram
2,200 left
0 / 2,200
0 / 30 hashtags
First 125 characters show before "see more"
Threads
500 left
0 / 500
0 / 1 hashtags
TikTok
2,200 left
0 / 2,200
0 / 5 hashtags
YouTube
5,000 left
0 / 5,000
0 / 15 hashtags
Pinterest
500 left
0 / 500
0 / 5 hashtags
How to use it
Paste or type your post copy into the box.
Check characters, limit and hashtag count on each platform card; platforms over the limit are marked red.
On LinkedIn and Instagram only the first lines show before "see more" – put the key message there.
On X links count as 23 characters and emoji and some characters count as 2; the tool applies this weighting approximately.
Good to know
Limit vs ideal length
Facebook's limit is very high but short posts read better; LinkedIn allows 3,000 characters but only about the first 210 show. Strong first lines matter as much as staying under the limit.
Media requirements
Instagram needs an image or video on every post, TikTok and YouTube require video, and a Pinterest pin needs an image and a destination link. Even with the copy ready, these platforms can't publish without media.
Hashtag count
Instagram allows up to 30 hashtags per post and Threads uses one topic tag per post. For the other platforms the numbers shown are recommended maximums for readability.
Different copy per platform
The OrqLabs Content Creator writes the same topic in a separate length and format for each connected platform and follows these limits itself; you edit and approve in the approval step. See social media content.
Frequently asked questions
What is the character limit on X (Twitter)?
280 characters per post on standard accounts; links count as 23 characters regardless of length. Premium accounts can write longer posts.
How long can an Instagram caption be?
Instagram captions can have up to 2,200 characters and 30 hashtags; about the first 125 characters show in the feed.
How many characters is an emoji?
It depends on the platform. X counts most emoji as 2 characters; for the other platforms the tool counts each emoji as one, so copy right at the limit may differ slightly.
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