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OrqLabs

Free tools

WhatsApp Business template message generator (with {{1}} variables)

Write what you want to tell your customer and choose the category. The tool writes three template bodies with ordered variables such as {{1}} and {{2}} where the text changes per customer. Meta reviews the template; approval is Meta's decision.

Free, no sign-up. The text you type is only sent to an AI model to generate the results and isn't stored.

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Your text is only sent to an AI model to generate the results; no account is needed and the results aren't stored.

Ideas

E.g. Order shipped notice: customer name, order number and estimated delivery date.

With OrqLabs

Send the template to the right people, with consent

OrqLabs shows you the customer segment for approval and starts the WhatsApp campaign with a rate limit, skipping numbers without İYS consent or that opted out.

How to use it

  1. Describe the message, for example "order shipped, with tracking number and estimated delivery date".

  2. Choose the category. Utility is for messages about something the customer did; Marketing is for campaigns and announcements.

  3. Press Generate templates and copy one of the suggestions.

  4. Create a new template in WhatsApp Manager, paste the text into the body field and enter a sample value for each variable.

  5. Submit the template for review. Once approved you can send it outside the 24-hour window too.

Good to know

  • Variable rules

    Variables are written as {{1}}, {{2}} and in order. A template can't start or end with a variable and two variables can't sit next to each other. The tool drops suggestions that break these rules.

  • Pick the right category

    If a utility template contains promotion or an offer, Meta may move it to the marketing category or reject it. Order, appointment, payment and delivery notices are utility; discounts and announcements are marketing.

  • Marketing messages need permission

    In Türkiye commercial messages need the recipient's consent, which is recorded in İYS. The tool ends marketing templates with an opt-out line. For the permission wording see the İYS and KVKK text template.

  • Use the template in OrqLabs

    Once approved, you use the template by name in OrqLabs workflows; numbers without İYS consent are skipped before a campaign. Details: WhatsApp templates and the 24-hour window and the WhatsApp integration.

Frequently asked questions

Will a template written here be approved for sure?

No. The tool writes the text to the formatting rules Meta publishes, but Meta reviews every template and the decision is Meta's. If it is rejected, edit the text according to the reason and resubmit.

What do {{1}} and {{2}} mean?

They are placeholders filled with a value per recipient when the message is sent: customer name, order number, a date. When you create the template you are asked for a sample value for each.

What is the difference between utility and marketing?

A utility template confirms or updates something the customer started. A marketing template promotes a product, a campaign or an event. Pricing and sending limits differ by category.

Does the tool send the message?

No. This tool only writes template text. To send, your number has to be connected to the WhatsApp Business Cloud API and the template has to be approved.

Other free tools

Get started with OrqLabs

Build your first workflow today

Start on the free plan: connect your accounts, pick a template and stay in control with approval steps. No credit card required.