Content
AI content creator for platform-native social media posts
Content Creator turns a topic or campaign brief into separate, ready-to-publish posts for every platform you pick, adds hashtags, a call to action and an image prompt, and places the posts on a calendar.
- As a workflow node
agent.contentCreator- Default model
- Claude Sonnet 5
- Economy model
- Claude Haiku 4.5
- Tools
- 5
- Report
- Content plan
What the agent does
This AI content creator learns before it writes: it reads your recent posts and the last 28 days of engagement on the selected platforms, notes which formats and posting times work best, and avoids angles you covered recently. When a brief involves news, trends or statistics, it runs a web search and opens the source instead of inventing numbers.
Every post follows its platform's rules: 280 characters on X, a strong hook in the first 210 characters before LinkedIn's “see more”, mandatory media and the key message in the first 125 characters on Instagram, and a video script outline with title and description for TikTok and YouTube. A draft that breaks a character or hashtag limit is rejected and the agent fixes it. Your project's brand voice and the content pillars in your strategy document are added to every run automatically.
Posts land on the Content page as drafts awaiting approval, together with a content plan report. Social Publisher then schedules the posts you approve; the daily social media content template wires both agents together.
Inputs / Outputs
Inputs
- Platformsrequired
- Pick the platforms to write for: X, LinkedIn, Facebook, Instagram, Threads, TikTok, YouTube, Pinterest. Each platform gets its own version that follows its rules, e.g. Instagram and Facebook for a store opening.
- Topic / campaign briefrequired
- Be concrete: product, offer, audience, deadline. Example: “Winter 20% off campaign, valid until 31 January”. In a workflow you can use an expression such as
{{ $json.title }}. - Posts per platform
- How many posts to write for each platform (default 3). Use 3–5 for a weekly plan and 1 for a single announcement.
- Language
- Language of the posts as a two-letter code:
tr,en,de. Leave it empty to use your project language; separate runs per language give more consistent results. - Content types
- Choose from educational, promotional, story, engagement and news. Left empty, the agent writes mostly educational and engagement posts with at most one promotional post per platform; tick Promotional during a campaign.
- Add image prompts
- When on (default), every post that benefits from a visual gets an image prompt describing subject, style, composition and colors, ready for an image generation step or your designer. Keep it on for Instagram and Pinterest.
Outputs
- posts
- Ready-to-publish posts per platform: copy, hook, hashtags, call to action, content type, language, suggested time and, if requested, an image prompt. In a workflow each post flows to the next step as its own item.
- calendar
- Posting calendar: date, local time, platform and rationale for every post. Slots follow the best times from past data (weekday mornings when there is none), with at least 3 hours between two posts on the same platform.
Saves a report to the Reports page on every run: Content plan.
Tools
- Web search
web_search - Read a web page
fetch_url - Read recent posts
get_recent_posts - Post performance
get_post_performance - Save drafts
save_content_drafts
Example tasks
- “Write 3 posts each for Instagram and Facebook about our winter 20% off campaign. Keep it friendly and remind people it ends on 31 January.”
- “Write posts announcing our new downtown branch. Always include the address, the opening day and the free coffee we're offering in the first week.”
- “Prepare 4 educational posts for our dental clinic this month: brushing mistakes, flossing, a child's first check-up. Make no medical promises.”
- “Reuse the format that got the most engagement in the last 28 days, but pick two content pillars we haven't covered yet.”
Tips for good results
- Write your brand voice once in the project's Brand voice field; the agent sees it on every run, so you don't repeat it in tasks.
- Share a product page link instead of a long brief: the agent reads the page and takes prices and details from there.
- Focus on one campaign (what, for whom, until when) and state the tone, emoji use and how salesy the posts may be.
- Use a saved agent: its memory keeps the topics and hooks it already used, so angles don't repeat.
- Instagram, TikTok, YouTube and Pinterest need media. Keep image prompts on or attach a visual; otherwise the publishing step skips the post.
Model advice
Default model
Claude Sonnet 5
Per 1M tokens: $2 input · $10 output
Economy model
Claude Haiku 4.5
Per 1M tokens: $1 input · $5 output
The default balanced model is a good fit for LinkedIn posts and campaign copy where brand voice and the opening line matter most. For one daily post, short announcements or content that repeats a familiar pattern, the economy model is usually enough. Medium thinking effort is generally sufficient for content; raising it adds time and cost.
Templates that use this agent
Frequently asked questions
Are the posts published without my approval?
No. Content Creator never publishes; it saves posts on the Content page as drafts awaiting approval. Publishing is done by Social Publisher, which works with the posts you approve.
Which social media platforms can it write for?
X, LinkedIn, Facebook, Instagram, Threads, TikTok, YouTube and Pinterest. For TikTok and YouTube it writes a video script outline with a title and description instead of plain copy.
Can I use it without connecting my social accounts?
Yes, drafting needs no account. With accounts connected it reads past posts and engagement, so it repeats less and its timing suggestions rest on real data.
Does it create the images too?
It writes a detailed image prompt, not the image itself. The image is made by the image generation step in your workflow (an OpenAI key is required), or you attach your own visual.
Will it keep writing about the same topics?
No. It reads your recent posts and skips covered angles; as a saved agent it also keeps the topics and hooks it used in memory.
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