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CRM & data

ActiveCampaign integration: turn leads into contacts and deals, send newsletters from it

Connect your ActiveCampaign account with its API URL and key. Leads sync as contacts, tags and deals, newsletter subscribers are imported into a list and campaigns go out from your own account, and anyone who subscribes to a list can start a workflow.

Start freeStep-by-step setup guide
Connection type
API key
Scope
Per organization: all projects share one key
Inbound webhook
Yes, you get a webhook URL for incoming events
Capabilities
CRM sync, newsletter, workflow actions, event triggers
Setup time
10 min

What it does in OrqLabs

The Sync to CRM node creates or updates leads as ActiveCampaign contacts by email, writing first and last name, phone and the custom fields you map. Tags from the lead and the integration settings are added to the contact (created when missing). If you pick a list, the contact is subscribed to it, but anyone who unsubscribed from that list before is never resubscribed. With the deals target, a deal is also opened in the pipeline and stage you choose.

In the Newsletter module, confirmed subscribers are added to the list through bulk imports of 250. A few minutes later OrqLabs creates and sends the campaign through ActiveCampaign's v1 API, because the v3 API can't send campaigns; a failed send is never retried automatically. Opens, clicks, unsubscribes and bounces are read from the campaign.

In workflows, the ActiveCampaign node adds contacts, adds or removes tags and creates deals; adding a tag starts ActiveCampaign automations. When you connect, a *subscribe* webhook is created, and the Integration event trigger starts a workflow for everyone who subscribes to a list.

What you can automate

  • From lead to contact and deal

    At the end of a lead-finding workflow, use Sync to CRM to push the lead to ActiveCampaign as a tagged contact and a deal in your sales pipeline.

  • Start automations with tags

    Use Add tag to tag a contact coming from a web form or the chatbot so the ActiveCampaign automation listening to that tag starts.

  • Send newsletters through ActiveCampaign

    Confirmed subscribers from the Newsletter module are imported into the list and the campaign goes out from your account; people who left the list are skipped.

  • Welcome new subscribers

    With the *Contact subscribed* trigger, open a lead in OrqLabs or notify your team about every new subscriber.

Nodes that use this integration

In the workflow editor these nodes run with your ActiveCampaign account.

  • Sync to CRM / Sheet

    Pushes leads to HubSpot, Google Sheets, Notion or your own system, e.g. adding qualified leads to your sales team's spreadsheet.

  • ActiveCampaign

    Add / update contact · Add tag · Remove tag · Create deal · List lists

Setup at a glance

  1. In ActiveCampaign, copy the API URL and key from Settings → Developer.

  2. In OrqLabs, go to Integrations → ActiveCampaign → Connect and fill in both fields; the *subscribe* webhook is created automatically.

  3. For newsletters, save the list, from email and from name in the details panel; for CRM, pick this connection in the Sync to CRM node.

  4. To open deals, add dealPipelineId and dealStageId to the integration settings and set the node's target to deals.

Read the full setup guide →

Requirements

  • An ActiveCampaign account and at least one list.
  • The API URL (https://youraccount.api-us1.com) and API key from Settings → Developer.
  • A pipeline and stage for deals; a verified sending domain is recommended for newsletters.

What you enter when connecting

  • API URL *
  • API key *

Good to know

  • Campaigns are created through ActiveCampaign's v1 API, because the v3 API can't send campaigns.
  • ActiveCampaign doesn't sign webhooks, so OrqLabs verifies a secret token in the webhook URL.
  • Bulk imports are processed in the background, so the campaign is created a few minutes after the sync.
  • ActiveCampaign allows 5 requests per second per account; above that, OrqLabs waits and retries.

Frequently asked questions

Is a contact who left a list subscribed again?

No. Both the CRM sync and the newsletter import skip the subscription for anyone who unsubscribed from that list before; see the ActiveCampaign guide.

How is the deal value written?

The lead's dealValue or value field is read in the main currency unit and written to ActiveCampaign in cents; the currency comes from the lead or the integration settings.

What should I enter as the API URL?

The https://youraccount.api-us1.com address from Settings → Developer. OrqLabs rejects non-ActiveCampaign addresses so your key can't be sent to another server.

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