3 steps
Comment & mention auto-reply
Every hour the new comments on your Instagram posts are collected. The Community Manager classifies them, answers questions in your brand voice using your knowledge base, and escalates negative or sensitive comments to you.
Required integrations
Budget cap: At most $1 per run
What this template does
Questions and complaints under your posts sit in plain view, and a late answer sends a message to every other follower too. Every hour this template collects the new comments on your Instagram account and passes them to the Community Manager.
The agent first classifies all new comments in one batch by sentiment (positive, neutral, negative), intent and urgency. It answers questions with facts from your project's knowledge base, in the commenter's language and your brand voice, in one or two sentences, and skips spam and emoji-only comments. It never promises refunds, dates or prices that aren't in the knowledge base.
Comments containing “iade”, “şikayet”, “avukat”, “refund” or “complaint”, as well as urgent negative ones, are escalated to you, and the agent leaves a short, empathetic holding reply. Auto-reply without approval is on in this template. When there are no new comments the agent doesn't run and there is no AI cost; the run budget is $1.
Step-by-step flow
- 01
Every hour
ScheduleRuns at the top of every hour using
0 * * * *. - 02
New comments
Get comments & mentionsFetches the comments posted on your Instagram professional account since the last run. If there are none, the next step is skipped.
Classifies the comments, writes short replies grounded in your knowledge base for the ones worth answering and, with auto-reply on, posts them right away. Comments with escalation keywords or urgent negative sentiment are escalated to you with a short holding reply.
How to customise it
- In the first week, turn off Auto-reply without approval on the Community Manager: the agent then doesn't post anything and writes the replies as drafts in its report. Switch it on once you're happy with tone and accuracy.
- For Facebook comments, add a second Get comments & mentions node (Facebook) and connect it to the Community Manager through a Merge; X and YouTube comments can be added the same way.
- Extend Escalation keywords for your industry, e.g.
scam,cancel,damaged. - An hourly schedule means roughly 720 runs a month; to protect your plan quota, limit it to business hours (e.g.
0 9-18 * * 1-5). - Add your FAQ and policy documents to the project's knowledge base so product, shipping and return questions get accurate answers.
Agents used
Frequently asked questions
Does it answer Instagram DMs too?
No. This template works with post comments; OrqLabs has no Instagram DM channel. Reading and replying to comments is supported on X, Facebook, Instagram and YouTube.
Does it delete or hide negative comments?
No, the agent never deletes or hides comments. It escalates negative or sensitive ones to you and leaves a short, empathetic holding reply; your team handles the actual resolution.
Can I review replies before they're posted?
Yes. With auto-reply off, the agent doesn't post and puts its draft replies in its report. To approve and then post them, add Request approval after the agent followed by a Reply to comment node whose text is {{ $json.replyText }}.
What Instagram account do I need?
An Instagram professional account (Business or Creator). Connecting asks for the comment management permission (instagram_business_manage_comments); no Facebook Page is needed.
How does running every hour affect my quota?
An hourly schedule is roughly 720 runs a month; the FREE plan includes 100 runs and STARTER 2,000. With no new comments there's no AI cost, but the run still counts toward your quota.
Get started with OrqLabs
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