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Social media

Facebook Page integration: post scheduling and comment replies

OrqLabs connects your Facebook Page to workflows: it schedules and publishes posts, reads Page insights and lets the Community Manager reply to comments in your brand voice. Negative or sensitive comments land in your team's Inbox.

Start freeStep-by-step setup guide
Connection type
OAuth
Scope
Per project: every brand connects its own account
Capabilities
publish posts, upload video, read metrics, read comments, reply to comments
Setup time
25 min

What it does in OrqLabs

For Facebook Page scheduling, OrqLabs uses Meta's consent screen: you sign in and select the Page OrqLabs should manage. Your user authorization is exchanged for a long-lived Page token that stays valid unless you change your password, revoke access or lose your Page role.

Text, link, single-image, multi-image and video posts are supported; videos are pulled by Meta from a public URL. Scheduled posts wait in the OrqLabs publishing queue and go out on time once approved. Impressions, reach, clicks, reactions, comments and shares flow into your reports.

On the comment side, the Get comments & mentions node collects new comments on your recent posts and the Reply to comment node answers as the Page. The Community Manager combines the two: it classifies sentiment, drafts replies from your knowledge base and hands comments with escalation keywords to a human.

What you can automate

  • Auto-reply to Facebook comments

    The comment and mention auto-reply template fetches new comments every hour and answers them. For Facebook, add a second Get comments & mentions node and join it with Merge.

  • Routing complaints to your team

    Comments containing escalation keywords such as "refund" or "complaint" open a human conversation in the Inbox and notify your team; the agent only posts a short, empathetic holding reply and leaves the resolution to your team.

  • Page post scheduling

    The Content Creator writes short, conversational Facebook copy that ends with a question or a clear call to action; the Social Publisher schedules approved posts for the best slot.

  • Page insights and reporting

    The Get post metrics node reads insights for recent posts; the Analytics Strategist can interpret them alongside GA4 data and suggest strategy changes.

  • Messenger messages

    For private messages to your Page, connect the separate Facebook Messenger integration and let the AI Chatbot answer them.

Agents that work with it

Nodes that use this integration

In the workflow editor these nodes run with your Facebook Page account.

  • Publish post

    Posts text and media to your connected social account right away, e.g. sharing an approved Instagram post instantly.

  • Schedule post

    Saves the post to your Content calendar and publishes it at the time you set, e.g. preparing the week's posts on Monday and spreading them out.

  • Get post metrics

    Fetches views, likes, comments, shares and clicks for your recent posts, e.g. to build a weekly performance report.

  • Get comments & mentions

    Fetches new comments and mentions since the last run, e.g. checking comments every hour and drafting replies.

  • Reply to comment

    Replies to a specific comment in your brand's name, e.g. posting an AI-drafted reply you approved on Instagram.

Ready-made templates

Setup at a glance

  1. On the Integrations page click Connect on the Facebook Page card and pick the project.

  2. Sign in on Meta's consent screen and tick only the Page OrqLabs should manage.

  3. Approve the requested Page permissions.

  4. Back in OrqLabs, choose the Page for this connection from the list; one Page per project is recommended.

  5. Use Test connection to confirm the Page name and follower count, then try the workflow in test mode.

Read the full setup guide →

Requirements

  • A Facebook Page you administer. Personal profiles cannot be posted to; Meta's API only allows publishing to Pages.
  • For reading and replying to comments, the Page engagement permission (pages_manage_engagement) approved on the consent screen.
  • The Owner or Admin role in your OrqLabs organization.

Requested permissions

  • pages_manage_posts
  • pages_read_engagement
  • pages_show_list
  • pages_manage_engagement

Good to know

  • While the Meta app is in development mode only people with a role on the app can connect; Pages of other businesses require Meta's App Review and business verification.
  • Comment monitoring covers your 10 most recent posts; comments on older posts are not processed.
  • OrqLabs does not delete or hide comments; it routes negative ones to a person and you decide what to do.

Platform limits

Max characters
63,206
Recommended max hashtags
5
Media
image, video, carousel

Frequently asked questions

Can it post to my personal Facebook profile?

No. Meta's API only allows publishing to Pages, which is why the integration requires a Facebook Page.

Do I need to connect a Facebook Page for Instagram?

No. Instagram connects separately through Instagram Login, which needs no Facebook Page; see the Instagram integration page.

Are comment replies sent without approval?

Auto-reply is off by default in the Community Manager, so replies wait on the Approvals page. The ready-made template ships with auto-reply on; keeping it off for the first weeks is recommended.

Does it answer Messenger messages too?

This integration covers posts and comments. For messages sent to your Page, connect the separate Facebook Messenger integration.

Get started with OrqLabs

Build your first workflow today

Start on the free plan: connect your accounts, pick a template and stay in control with approval steps. No credit card required.

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