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Social media

Instagram integration: auto-posting, Reels scheduling and comment auto-replies

OrqLabs connects your Instagram professional account without a Facebook Page. It schedules and publishes image, carousel and Reels posts, reads insights, and the Community Manager answers comments in your brand voice while routing complaints to you.

Start freeStep-by-step setup guide
Connection type
OAuth
Scope
Per project: every brand connects its own account
Capabilities
publish posts, upload video, read metrics, read comments, reply to comments
Setup time
15 min

What it does in OrqLabs

Instagram auto-posting runs on Instagram Login: you authorize directly with your Business or Creator account, and the account does not need to be linked to a Facebook Page. OrqLabs exchanges the short-lived token for a 60-day one and renews it before expiry as long as the account is in use.

Every Instagram post needs media: a single image, a carousel of 2–10 items or a video published as a Reel. Images must be JPEG; image generation in the OrqLabs panel produces square JPEGs for Instagram, and when you approve a draft without an image but with an image description, the image is generated during approval. Instagram's API has no native scheduling, so all scheduling, Reels included, waits in the OrqLabs publishing queue.

On the comment side, the Get comments & mentions node collects new comments and replies on your recent posts and filters out your own replies. The Community Manager classifies each comment's sentiment, answers from your knowledge base and hands comments with escalation keywords to the Inbox. Views, reach, saves, shares, likes and comments flow into your reports.

What you can automate

  • Instagram comment auto-reply

    The comment and mention auto-reply template fetches new comments every hour and the Community Manager answers them; negative and sensitive comments are routed to you.

  • Visual content pipeline

    The Content Creator writes the caption, 5–15 hashtags and an image description for each post. The Generate image button in the Content editor turns that description into an Instagram-ready square JPEG, and after approval the Social Publisher schedules the post for the best slot.

  • Reels and carousel scheduling

    A post with one video is published as a Reel and a post with several media items as a carousel; the scheduled time shows up in the Content calendar, where you can drag it.

  • Weekly performance review

    The weekly GA4 review template combines Instagram metrics with GA4 data; the Analytics Strategist proposes strategy changes for you to approve.

Agents that work with it

Nodes that use this integration

In the workflow editor these nodes run with your Instagram Business account.

  • Publish post

    Posts text and media to your connected social account right away, e.g. sharing an approved Instagram post instantly.

  • Schedule post

    Saves the post to your Content calendar and publishes it at the time you set, e.g. preparing the week's posts on Monday and spreading them out.

  • Get post metrics

    Fetches views, likes, comments, shares and clicks for your recent posts, e.g. to build a weekly performance report.

  • Get comments & mentions

    Fetches new comments and mentions since the last run, e.g. checking comments every hour and drafting replies.

  • Reply to comment

    Replies to a specific comment in your brand's name, e.g. posting an AI-drafted reply you approved on Instagram.

Ready-made templates

Setup at a glance

  1. Make sure your Instagram account is a Business or Creator account.

  2. On the Integrations page click Connect on the Instagram Business card and pick the project.

  3. Sign in on the Instagram login screen with the account you want to connect; if another Instagram account is open in the browser, log out first.

  4. Approve the permissions; the card then shows the @username.

  5. Use Test connection to confirm the username, account type, follower count and media count.

  6. Before the first real post, run the workflow in test mode; nothing is sent to Instagram in that mode.

Read the full setup guide →

Requirements

  • An Instagram professional account: Business or Creator. Personal accounts cannot connect; switch for free in the app under Settings → Account type and tools → Switch to professional account.
  • No Facebook Page is needed, and it does not matter whether your account is linked to one.
  • An image or video at a public URL for every post, or an image generated in OrqLabs.
  • The Owner or Admin role in your OrqLabs organization.

Requested permissions

  • instagram_business_basic
  • instagram_business_content_publish
  • instagram_business_manage_comments
  • instagram_business_manage_insights

Good to know

  • There is no Story publishing and no Instagram DM channel; OrqLabs works with posts, carousels, Reels and comments on Instagram.
  • Instagram allows 100 API posts per account in 24 hours, with a carousel counting as one post.
  • Images must be JPEG with an aspect ratio between 4:5 and 1.91:1; PNG is not accepted.
  • Comment monitoring covers your 10 most recent posts, and some insight metrics require more than 100 followers.

Platform limits

Max characters
2,200
Recommended max hashtags
30
Media
image, video, carousel

Frequently asked questions

Can I connect my personal Instagram account?

No. You need to switch to a Business or Creator account; switching is free and does not require a Facebook Page.

How do Instagram comment auto-replies work?

The Get comments & mentions node collects new comments and the Community Manager writes the replies. With auto-reply off, replies wait on the Approvals page; with it on, they are sent directly. See Instagram comment replies for details.

Can it answer Instagram DMs?

No. OrqLabs has no Instagram DM channel; only public comments are answered. For one-to-one messaging, use the AI Chatbot on WhatsApp or Telegram.

Can I schedule Reels?

Yes. A post with a single video is published as a Reel, and if it is scheduled the OrqLabs publishing queue sends it on time. Stories are not supported.

What if a post has no image?

Instagram does not accept posts without media. The Social Publisher skips such a post and states why; in the panel, if the draft has an image description, the image is generated during approval.

Get started with OrqLabs

Build your first workflow today

Start on the free plan: connect your accounts, pick a template and stay in control with approval steps. No credit card required.

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