Use cases
How to do a competitor analysis: recurring, sourced reports with an AI agent
In OrqLabs, the answer to “how do I do a competitor analysis?” is an agent: the Competitor Analyst reads your competitors' websites and public presence, compares them on messaging, content, pricing, SEO and ads, and turns the gaps you can use into a sourced report.
The challenge
Manual analysis is a one-off
Browsing competitor websites, pricing pages and social accounts and turning them into a spreadsheet takes days – and once done, the report is shelved and never updated as competitors change.
Notes, but no comparison
Findings stay scattered per competitor; who promises what, which pricing tiers they offer and where you stand never appear in one table.
Claims without sources
Statements like “competitor X sells at this price” can't be checked when nobody notes the source, and they can lead to wrong decisions.
Findings don't turn into action
Even when gaps are spotted, the analysis stays a document that gets read and closed unless it feeds the content plan, messaging or offer.
How OrqLabs handles it
The dimensions you choose
For each competitor the Competitor Analyst covers the aspects you select: messaging (value proposition, target customer and tone from the homepage and about page), content (cadence, formats and themes from their blog and social pages), pricing (plans, price points, free tiers – or a note that pricing isn't public), SEO (which searches they show up for) and ads (prominent offers and promises).
Benchmarked against your own data
If your own social accounts are connected, the agent reads your last 28 days of post performance and compares cadence and engagement with competitors. Competitors' social metrics can't be pulled via API; those are qualitative inferences from public pages.
Gaps and prioritized recommendations
Each competitor gets a positioning summary with strengths and weaknesses; then areas nobody serves well but your audience wants are listed as “gaps” with evidence. Recommendations – messaging angles, formats, offers, keywords – are ranked high, medium or low priority.
A sourced report
The result is saved under Reports as a competitor analysis: executive summary, competitor profiles, comparison table, gaps, recommendations and a source list. Every claim rests on a source the agent actually opened, and anything it can't verify is marked “not found”.
Input for other agents
Feed the gaps section to the Content Creator, Campaign Planner or Analytics Strategist to turn it into content ideas, a campaign plan or strategy experiments. Add the Market Analyst to the same workflow for the wider market picture.
Example flow
A Schedule trigger starts the workflow on the first day of each month.
The Competitor Analyst receives 3–5 competitor URLs and the aspects you picked (e.g. messaging, content, pricing).
The agent reviews each competitor with web search and page-reading tools and, if connected, compares them with your own post performance.
The competitor analysis report is saved under Reports with its sources.
Notify team announces the report by in-app notification, email or Slack.
Optionally, connect the report output to the Content Creator to draft content from the gaps; drafts wait for your approval.
Things to keep in mind
No ready-made template
There's no template for competitor analysis; you build the flow above with a few steps in the workflow editor, or run the agent once from the Agents page. With a saved agent configuration the agent remembers the pages and prices it reviewed, so you can ask it to “highlight what changed since the last analysis”.
URLs beat names
Give competitor URLs rather than names to avoid mix-ups with similarly named companies. Three to five competitors and two or three aspects cover most needs; more makes the report longer and the run more expensive.
Public information only
The agent only reads public pages; it can't access logged-in content or competitors' ad accounts. Connect Serper or Tavily for web search – without it, the agent can only read the URLs you give it.
Frequently asked questions
How do you do a competitor analysis – what should it cover?
Typically positioning and messaging, content strategy, pricing, SEO and ads, followed by strengths, weaknesses and the gaps you can use. The Competitor Analyst reports the aspects you choose in the same structure for every competitor.
Can I see competitors' follower and engagement numbers?
Exact numbers require platform API access, which isn't possible for competitors' accounts. The agent makes approximate inferences from public pages and flags them as estimates in the report.
How many competitors should I add?
Three to five is ideal. More makes the report longer and the run more expensive.
How often should I update the analysis?
A monthly scheduled run is enough for most industries. In fast-moving markets, narrow the aspects and run it more often.
What's the difference between competitor analysis and market research?
The Competitor Analyst compares specific companies. The Market Analyst researches broader questions – market size, audience segments, channel landscape, pricing benchmarks – with sources; you can use both in one workflow.
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