Solutions
An AI team for Instagram influencers: Reels plan, comments and brand collaborations
OrqLabs for Instagram influencers: every Sunday next week's Reels scripts and carousel drafts are prepared, story ideas arrive each morning and reply drafts are written for comments. Enter a brand's brief and a collaboration post with the ad label on its first line comes to you for approval; on Monday you get a weekly performance report. The Instagram Influencer sector pack in the setup wizard creates all of this as drafts.
The challenge
A content plan from scratch every week
Finding a hook for Reels, a save-worthy headline for a carousel and a story for every day can take longer than the shoot itself, and in a week without a plan the posting rhythm drops.
The same questions, scattered comments
“What product is this?”, “Where is the link?”, “Which camera do you use?” repeat under every post, while comments involving harassment or complaints need separate attention.
Labels and tracking in brand collaborations
Mandatory tags, the link and the ad disclosure from the brief are easy to miss; offers are spread across DMs, email and notes, and delivery dates get mixed up.
Numbers to show a brand
Reach, engagement rate and best content are collected by hand from the app before every offer, and the media kit is often out of date.
How OrqLabs handles it
A weekly Reels and carousel plan
Every Sunday at 18:00 the Content Creator turns your strategy topics into four separate drafts: two Reels (shooting script, hook, caption) and two carousels (slide copy). The agent is instructed to write in your voice, in the first person, with the Reels hook in the first 2 seconds. Images are generated for the drafts and the Social Publisher schedules what you approve. You shoot the Reels video and attach it to the draft.
Three story ideas every morning
Daily story ideas sends three ideas for the day at 08:30 each morning: a poll or question box, a behind-the-scenes moment and a follower interaction, each as one sentence with a sticker suggestion. The ideas arrive as an in-app notification and by email; you post the story yourself.
Reply drafts for comments
Instagram comment management reads new comments every hour. The Community Manager writes short, warm reply drafts and answers product questions from the “Products I recommend” list in the knowledge base. Drafts wait on the Approvals page; insults, harassment and brand complaints are passed to you without a reply. The same setup is described in detail on the automatic replies to Instagram comments page.
Brand collaboration post with the ad label
You give the Brand collaboration post workflow the brand name and the brief (product, message, mandatory tags, link). The agent writes the post in your voice, puts #işbirliği or #reklam (the Turkish collaboration and ad tags) on the first line and adds the mandatory tag and link from the brief; the draft is scheduled after you approve it. The same flow is in the template gallery: Brand collaboration post (with ad label). On the brand deals page of the Creator Pro plan you track offers and deliverables stage by stage, and offers sent through the form on your media kit arrive as new inquiries.
Weekly performance and audience report
On Monday at 09:30 the Report Writer summarises the last 7 days in plain language (reach, engagement rate, the best Reels and audience change) and lists three strong figures you can show to brands. The media kit in the creator panel calculates its statistics from your connected accounts and published posts.
Example flow
Start free, no credit card required. Pick the Instagram Influencer sector pack in the setup wizard; the strategy, agents, workflows and knowledge base topics are created as drafts.
Connect your Instagram professional account (Business or Creator) and fill in the knowledge base documents “Who I am”, “Frequently asked”, “Collaboration details” and “Products I recommend”.
Review the draft workflows, do a test run of each and activate the ones that are ready.
On Sunday evening edit the four content drafts; shoot the Reels videos, attach them to the drafts and approve.
Read the story ideas in the notification each morning, and during the day approve the comment reply drafts on the Approvals page.
When a brand offer arrives, run Brand collaboration post with the brief, then check the label and the copy and approve.
On Monday read the weekly report and share the figures for brands together with your media kit.
Things to keep in mind
Instagram DMs: pending Meta approval
The pack also creates a DM assistant workflow: the AI Chatbot answers frequent questions, asks for the brand name, budget and email on collaboration offers, shares your media kit link and hands the chat over to you; it politely declines requests for personal meetings or private information. However, because the Instagram connection does not request the messaging permission yet, Instagram DM replies and the comment-to-DM feature on Instagram are pending Meta approval and are not available by default. You can leave this workflow as a draft until approval is complete, or use it for Messenger and WhatsApp messages if those are connected.
Instagram publishing rules
Instagram requires a professional account and an image or video on every post. Images, carousels and Reels can be published; publishing stories is not supported, which is why story ideas arrive as notifications. OrqLabs does not produce video: it writes the Reels script and caption, and you add the video. The pack's strategy counts TikTok and Threads as secondary channels, but the workflows in the pack publish to Instagram only.
The ad label remains your responsibility
The pack's rules tell the agents that commercial collaborations and gifted products are disclosed in every post (#reklam, #işbirliği), that health, weight-loss or financial-return claims are not written without evidence, and that followers' photos, DMs and personal data are not shared without permission. The final check is still yours: look at the label before approving the draft, and if you like, run the copy through the ad label check template, which uses the Compliance Checker.
Agents used
Content Creator
Platform-native posts, captions, threads and calendars
Social Publisher
Schedules and publishes approved content at the best times
Community Manager
Replies to comments and mentions in your brand voice
Report Writer
Weekly digest of everything the agents did
Compliance Checker
Checks marketing copy against Turkish ad, İYS, health and KVKK rules before it goes out
AI Chatbot
Auto-replies on WhatsApp, Telegram, Messenger and more
Ready-made templates
Integrations needed
Frequently asked questions
Does OrqLabs produce the Reels video too?
No. The Content Creator writes the shooting script, hook and caption for Reels; you shoot the video and attach it to the draft. For carousels and image posts an image is generated and comes to you for approval with the draft.
Will it post stories for me?
No. The Instagram integration publishes images, carousels and Reels; publishing stories is not supported. The pack sends three story ideas as a notification each morning and you post them yourself.
Can a bot answer my DMs?
The pack includes a DM assistant workflow, but Instagram DM replies and the comment-to-DM feature on Instagram are pending Meta approval; they do not work by default because the Instagram connection does not request the messaging permission yet. Comment replies and publishing posts do not depend on that permission.
Are comment replies sent before I see them?
Not by default. Auto-reply is off; each draft waits on the Approvals page and is sent once you edit and approve it. Comments with insults, harassment or complaints are passed to you without a reply.
How do I start?
Start free, no credit card required. Pick the Instagram Influencer pack in the setup wizard, connect your Instagram professional account, then test and activate the draft workflows. The brand deals page is part of the Creator Pro plan.
Get started with OrqLabs
Build your first workflow today
Start on the free plan: connect your accounts, pick a template and stay in control with approval steps. No credit card required.