Solutions
Listing posts, a listing Q&A bot and lead follow-up for real estate agencies
A ready starting point for real estate agencies and consultants: the post for a new listing comes to you for approval, listing questions on WhatsApp are answered from your portfolio, people who fill in your web form are saved and scored as leads, and follow-up emails are prepared as drafts. Pick the Real Estate sector in the setup wizard and all of it is created as drafts in the panel.
The challenge
The same listing questions all day
“What is the price?”, “How many square metres?”, “Is there a maintenance fee?”, “Is it eligible for a mortgage?” pile up while the consultant is at a viewing, and a lead who waits too long moves on to another listing.
No way to tell which lead is serious
Requests from forms, messages and phone calls sit in one list; someone with a clear budget who will buy within three months looks the same as someone who only asked the price.
Writing a new post for every listing
Writing the copy, adding the listing number and the licence number and picking a posting time is the same job repeated for every new property.
Follow-up is forgotten and leads go cold
When a new property matching an earlier request arrives, going back to that lead rarely comes to mind; after a few weeks the contact is lost.
How OrqLabs handles it
The real estate sector pack is set up as drafts in the panel
Pick the Real Estate sector in the setup wizard; it creates the strategy, agents, workflows and the knowledge base topics you are asked to fill in (active portfolio, licence and service terms, purchase costs, areas served, rental rules). Everything arrives as a draft, and no workflow runs until you activate it.
An approved post for every new listing
Enter the listing title, district, square metres, price and listing number; the Content Creator writes the Instagram and Facebook post from that data only and adds the licence number from your knowledge base. The post waits at an approval step where you can edit it; after approval the Social Publisher schedules it. You can switch off the AI image step and use your real listing photos.
A listing Q&A and pre-screening bot
The AI Chatbot answers WhatsApp and Messenger messages from the portfolio in your knowledge base and collects budget, area, number of rooms, payment method (mortgage or cash) and contact details from the buyer or tenant. It does not confirm viewings itself: it hands the chat to the consultant, and your team continues from the Inbox.
Web-form lead capture and scoring
The “Let us find the right home for you” form is hosted by OrqLabs; you add it to your site as an iframe or a link. Each submission is saved as a lead, the Lead Qualifier scores it on budget clarity, timing, financing and area fit, and for leads above the threshold the consultant gets an in-app and email notification.
Follow-up emails and a monthly local report
A short email draft is prepared the next day for a new lead with an email address, and every Tuesday for leads that have not been contacted for 45 days; the Outreach Agent leaves the drafts for your approval, and nothing you have not approved is sent. Once a month the Market Analyst researches price and rent trends in the areas you serve through web search and writes a report with sources.
Example flow
Pick the Real Estate sector and your goals in the setup wizard; untick the workflows you do not want in the preview and start the setup.
Fill in the draft knowledge base documents: active portfolio (location, square metres, rooms, floor, fees, price, listing number), your licence number and the areas you serve.
Connect Instagram, Facebook, WhatsApp Business and your email account; activate the listing bot and the form workflow, and add the form to your site.
When a new property comes in, enter the listing details, then check and approve the prepared post at the approval step.
The bot answers listing questions and collects the criteria; a viewing request hands the chat to the consultant.
You are notified about form leads above the threshold, and you approve follow-up and re-engagement email drafts on the Approvals page.
On the 3rd of each month the local market report lands on the Reports page; check the sources before you share it with clients.
Things to keep in mind
Listing rules are written into the pack; the final check is yours
The content agent in the pack is instructed to take listing details only from the data you give, to put the licence number and the listing number in every listing post, and not to use phrases such as “guaranteed to gain value” or “an opportunity not to miss”. Every post still passes through your approval; do not share an address, door number or interior photo without the owner's permission.
The bot does not confirm viewings
The bot only knows the portfolio in your knowledge base; if you do not keep that document current it may quote an old price. It does not give a viewing time itself and hands over to the consultant. The chatbot runs on WhatsApp and Messenger; Instagram DM replies are pending Meta approval and are not part of the default connection.
Commercial messages and consent in Turkey
Lead data should be used only for the service the person asked for. Commercial email, SMS or WhatsApp campaigns to consumers in Turkey need prior consent and a record in İYS (the national message management system); with the İYS integration connected, campaigns skip recipients without consent.
Agents used
Content Creator
Platform-native posts, captions, threads and calendars
Social Publisher
Schedules and publishes approved content at the best times
AI Chatbot
Auto-replies on WhatsApp, Telegram, Messenger and more
Lead Qualifier
Scores and ranks leads, surfaces the valuable ones
Outreach Agent
Personalised first-touch and follow-up sequences
Market Analyst
Deep market, audience and trend research
Ready-made templates
Frequently asked questions
Does the bot book viewings?
No. The bot answers listing questions and collects budget, area, number of rooms and payment method; when someone asks for a viewing it hands the chat to the consultant, who confirms the time.
Is the licence number added to listing posts automatically?
You write the number in the “Licence and service terms” document in the knowledge base; the content agent in the pack is instructed to add it and the listing number to every listing post. The post comes to you for approval before it is published, so you can check it there.
Are my listings pulled in from property portals?
No, there is no property portal integration. You add the portfolio to the knowledge base as a document, and you enter the listing details when you run the listing post workflow.
Do follow-up emails go out without me knowing?
No. Approval is required in the pack's follow-up and re-engagement workflows; drafts wait on the Approvals page and only the ones you approve are sent, from the email account you connected.
How do I get started?
Start free, no credit card required. Pick the Real Estate sector in the setup wizard, review the draft workflows, connect your accounts and activate the ones that are ready. Extra flows such as buyer request capture and listing matching can be added from the template gallery.
Get started with OrqLabs
Build your first workflow today
Start on the free plan: connect your accounts, pick a template and stay in control with approval steps. No credit card required.