Solutions
Appointment bot and educational content automation for clinics and practices
A ready-made start for dental, eye, dermatology, physiotherapy, dietitian and psychology practices and for outpatient clinics: frequently asked health questions become educational post drafts, the AI Chatbot answers appointment, opening-hours and address questions on WhatsApp, and Cal.com appointments get a reminder 24 hours ahead. The “Clinic & Healthcare” sector pack in the setup wizard creates the agents as drafts, preset for Turkey's health-promotion rules; no content is published before a physician or the clinic manager approves it.
The challenge
The front desk answers the same questions all day
“Are you open on Saturday?”, “Which insurers do you work with?”, “What should I bring to the first visit?” repeat all day, and someone who writes after hours gets an answer the next day.
Health-promotion rules make content hard to produce
Posts with outcome guarantees, before/after images, patient testimonials, prices or promotions can lead to sanctions. Text written by a general-purpose AI tool does not respect those limits on its own.
Patients who miss their appointment
Reminder calls take front-desk time, and a forgotten appointment means that slot stays empty.
Patient privacy risk in comment replies
Even a well-meant reply to a comment can reveal that someone visited the clinic or which treatment they had, and comments containing a complaint should not be answered in a hurry.
How OrqLabs handles it
Educational content only, with physician approval
On Tuesdays and Thursdays the Content Creator turns one frequently asked question or preventive-care tip into an Instagram and Facebook post, based on the physician-approved general information in your knowledge base. In the pack the agent is set up not to use outcome guarantees, claims such as “certain”, “painless” or “single session”, before/after images, patient testimonials or thank-you notes, prices, discounts, promotions or comparisons with other providers. Each piece ends with a note to consult your physician for a personal assessment, and the Social Publisher does not schedule a post until it is approved at the Request approval step.
An appointment and info bot that does not diagnose
The AI Chatbot answers appointment, opening-hours, address and insurer questions on WhatsApp (and on Messenger if you connect your Facebook Page) from your knowledge base. It does not diagnose, recommend medication or treatment, or quote prices; it does not ask for detailed health information and only collects name, phone and preferred day and time. For emergency symptoms such as chest pain, shortness of breath or heavy bleeding it tells the person to call 112 (Turkey's emergency number) right away; medical questions and appointment requests are handed to your team.
Appointment reminders with date and time only
When an appointment is booked through Cal.com, the workflow waits until 24 hours before it, checks whether the booking has been cancelled in the meantime and, if it still stands, sends a WhatsApp reminder using a Meta-approved Utility template. The message contains only the name, date, time and a reschedule link; no department, diagnosis, treatment or promotional content.
Privacy-aware reply drafts for comments
Instagram comments are read every two hours. In its reply drafts the Community Manager never refers to a person's health, treatment or whether they visited the clinic; it thanks them, gives general information and points to a contact channel. Drafts wait on the Approvals page, and comments containing escalation keywords such as complaint, complication, infection or lawsuit are handed to your team.
Awareness calendar, SEO plan and monthly report
On the 20th of each month the Campaign Planner prepares an educational content plan, without discounts, for next month's health awareness days and submits it for your approval. Once a month the SEO & Traffic Growth agent audits your site and derives content briefs from informational queries in your Search Console data; medical accuracy is left to physician review. The Report Writer writes the monthly summary with aggregate numbers and no patient data.
Example flow
Open the Setup wizard in the panel and choose the “Clinic & Healthcare” sector; in the preview, review the strategy summary, the workflows and the integrations they need, and untick what you don't want.
Fill in the draft knowledge-base topics: specialties and physicians (do not list services that are not on your licence), appointment and admission process, contracted insurers, directions, physician-approved general information texts and emergency guidance.
Connect your Instagram, Facebook and WhatsApp Business (Cloud API) accounts, Cal.com for appointments and Google Search Console for the SEO plan.
Make the phone question required in your Cal.com booking form and get a Utility template approved by Meta for the reminder; enter the template name in the Send message node.
Try the appointment and info bot with a test run, then activate it; your team answers handed-off chats from the Inbox.
Activate the content workflow; the responsible physician or clinic manager reviews and approves the Tuesday and Thursday post drafts on the Approvals page.
At the start of the month, read the SEO content plan and the monthly report, which contains no patient data, on the Reports page.
Things to keep in mind
OrqLabs does not give medical advice
OrqLabs is a marketing and communication automation tool; it is not a medical device, does not diagnose and does not recommend treatment. The bot only passes on the general information you put in the knowledge base and hands medical questions to your team. It does not confirm appointments either: it collects the request, and the appointment is created through Cal.com or by your staff.
Regulatory responsibility stays with the clinic
The pack's rules are a precaution written into the agents' instructions, not legal advice, and AI output can contain mistakes. That is why every piece of content should be approved by the responsible physician or the clinic manager. If you want, add the Compliance Checker agent to the workflow with the sector set to health, to have the text checked against Turkey's health-promotion, İYS and KVKK rules before publishing.
KVKK and health data
Health data is a special category of personal data under KVKK, Turkey's data protection law. The bot is therefore set up not to ask for detailed health information; patients may still share details on their own, and those messages are stored in the Inbox. Do not upload patient records, test results or individual treatment details to the knowledge base, and do not add a department or diagnosis to reminder messages. How data is handled is described in the Security and privacy guide.
Agents used
Content Creator
Platform-native posts, captions, threads and calendars
Social Publisher
Schedules and publishes approved content at the best times
AI Chatbot
Auto-replies on WhatsApp, Telegram, Messenger and more
Community Manager
Replies to comments and mentions in your brand voice
SEO & Traffic Growth
Audits your site and builds a traffic growth plan
Campaign Planner
Turns a goal into a multi-channel campaign plan
Report Writer
Weekly digest of everything the agents did
Compliance Checker
Checks marketing copy against Turkish ad, İYS, health and KVKK rules before it goes out
Ready-made templates
Frequently asked questions
Does the bot give patients medical advice?
No. The pack's bot is set up not to diagnose, not to recommend medication or treatment and not to quote prices. It answers questions about appointments, hours, address and insurers from your knowledge base, hands medical questions to your team and points to the emergency number 112 for emergency symptoms.
Will the content comply with health-promotion rules?
The agents are set up not to use outcome guarantees, before/after images, patient testimonials, prices, discounts or comparisons, and no post is published without approval. This is a precaution, not legal advice; the final check lies with the responsible physician or clinic manager.
What do I need for appointment reminders?
The pack's workflow starts from a new Cal.com booking and sends through WhatsApp Business (Cloud API) with a Meta-approved Utility template. If you use Calendly, look at the Calendly-based templates such as the six-month check-up reminder.
Is patient information sent to the bot or the AI?
The bot only collects name, phone and preferred day and time; it does not ask for detailed health information. The reminder contains only date and time, and the monthly report uses aggregate numbers. Messages a patient writes in the chat themselves are part of the conversation record.
Can veterinary clinics use it too?
Yes. The sector pack lists veterinary clinics among its audiences and applies the same rules. You only need to fill in the knowledge-base topics for your own services.
Get started with OrqLabs
Build your first workflow today
Start on the free plan: connect your accounts, pick a template and stay in control with approval steps. No credit card required.