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Social media

LinkedIn integration: automated posting for company pages and profiles

OrqLabs automates posting to your LinkedIn company page or personal profile. The Content Creator puts a strong hook in the first 210 characters, the Social Publisher schedules the post for the best slot, and company page impressions and engagement flow into your reports.

Start freeStep-by-step setup guide
Connection type
OAuth
Scope
Per project: every brand connects its own account
Capabilities
publish posts, read metrics
Setup time
20 min

What it does in OrqLabs

LinkedIn auto-posting works with two targets: your personal profile or a company page you manage. The Where do posts go? section in the connection's detail panel shows the target plainly, and if you manage several pages you pick one from the Posting target list.

Posting as a company page requires LinkedIn's Community Management API product, which LinkedIn only grants to a separate developer app. If the platform has not configured that app, posts go to your personal profile. The member who grants access needs the Super admin or Content admin role on the page.

Posts can include up to 3,000 characters of text, a single image, a multi-image post with up to 20 images, a video or a link card. LinkedIn's API has no native scheduling, so scheduled posts wait in the OrqLabs publishing queue. For company pages, impressions, unique impressions, clicks, likes, comments and shares flow into your reports.

What you can automate

  • Company page content calendar

    The Content Creator turns a campaign brief into LinkedIn-native posts: a hook in the first 210 characters, short paragraphs and 3–5 hashtags at the end. Drafts wait for your approval in the Content calendar.

  • Daily posting flow

    The daily social media content flow template feeds LinkedIn together with X and Instagram; the Social Publisher schedules the posts you approve.

  • Best-time scheduling

    The Social Publisher uses the posting times in your strategy document and the last 28 days of engagement, records why it picked a slot and never puts two LinkedIn posts on the same day.

  • Page performance report

    The Get post metrics node reads company page post statistics; the Report Writer turns them into a weekly summary and the Analytics Strategist into strategy recommendations.

Agents that work with it

Nodes that use this integration

In the workflow editor these nodes run with your LinkedIn account.

  • Publish post

    Posts text and media to your connected social account right away, e.g. sharing an approved Instagram post instantly.

  • Schedule post

    Saves the post to your Content calendar and publishes it at the time you set, e.g. preparing the week's posts on Monday and spreading them out.

  • Get post metrics

    Fetches views, likes, comments, shares and clicks for your recent posts, e.g. to build a weekly performance report.

Ready-made templates

Setup at a glance

  1. On the Integrations page click Connect on the LinkedIn card and pick the project.

  2. On LinkedIn's consent screen, sign in with an account that is an admin of the page if you want to post as a company page.

  3. Review the permissions and click Allow; you return to OrqLabs and the card shows Connected.

  4. In the detail panel, check whether Where do posts go? says "Company page" or "Personal profile".

  5. If you manage several pages, choose one from the Posting target list and click Save.

  6. Use Test connection to confirm the name of the connected profile or company page.

Read the full setup guide →

Requirements

  • A LinkedIn member account, plus the Super admin or Content admin role on the page if you want to post as a company page.
  • For company page posting and statistics, the platform's Community Management API app must be configured; otherwise posts go to your personal profile.
  • The Owner or Admin role in your OrqLabs organization.

Requested permissions

  • openid
  • profile
  • w_member_social
  • r_organization_social
  • w_organization_social
  • rw_organization_admin

Good to know

  • LinkedIn authorizations last 60 days and standard apps cannot refresh them automatically. When access expires, the connection asks for re-authorization and you get a notification; re-authorizing extends access by another 60 days.
  • Reading and replying to comments is not available for LinkedIn, so the Community Manager does not use this account.
  • LinkedIn's API does not expose statistics for personal profile posts; impressions and engagement are read for company pages only.
  • PDF carousels are not supported; several images are published as a multi-image post.

Platform limits

Max characters
3,000
Recommended max hashtags
5
Media
image, video, carousel

Frequently asked questions

Can I auto-post as my LinkedIn company page?

Yes, if the platform has the Community Management API app configured and you are a Super admin or Content admin of the page. Otherwise posts go to your personal profile, and the detail panel states the target clearly.

Do I have to reconnect every 60 days?

With standard LinkedIn apps, yes. You get a notification when access expires, and re-authorizing on the consent screen extends it by another 60 days.

Can it reply to LinkedIn comments?

No. In OrqLabs, reading and replying to comments is available only for X, Facebook, Instagram and YouTube.

Can I manage more than one company page?

A connection posts to one target at a time. You switch between the pages you manage with the Posting target list in the detail panel.

Get started with OrqLabs

Build your first workflow today

Start on the free plan: connect your accounts, pick a template and stay in control with approval steps. No credit card required.

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